No more playing chemist at home, these potions of skincare goodness come readily packaged. Heavier than a moisturiser, but lighter than a foundation, this is where skincare and makeup are affixed.
It may be called a Beauty Balm, but there is absolutely nothing balm like about it. Think moisturiser but with a bonus touch – like mixing a peptide in with your sunscreen, this is the exact same – just with a bit of pigment. The main selling point is that there is an additional SPF inserted in the formulations to prevent ageing, along with some skin -perfecting booster ingredients. It works similarly to stand alone serums – but with pigmentation.
Similarly, to a quality moisturiser, it’s a primer, foundation and moisturiser in one – the ultimate triple threat. Smoothing your completion out, evening out the tone and boosting your level of hydration whilst being breathable unlike classical foundations – you can definitely see why these are on the rapid rise.