Travelling to Toronto in April 2018 really woke me up. It was the light bulb moment. With light snow and so many homeless people sleeping on the street, it really made me think. With empathy, I find homelessness so sad and highly disturbing.
So, I came up with this idea to build a ‘for profit for purpose’ business to help the homeless in Australia. Through much research and conversation, I decided to help Simon Rowe and the Sleepbus Organisation. Simon Rowe is an entrepreneur and former rough sleeper. I believe that he has created a trust-worthy Charitable Organisation that ensures that the funds raised go directly to providing impact for the people in need. beauty’s got soul is going to support SleepBus by giving a percentage of sales, not profits, to the Sleepbus Organisation. Every purchase from BGS will see a percentage of sales go directly to Sleepbus. We are committed to tracking our progress in terms of how many safe sleeps for the homeless we provide. We would love your support and welcome you to our adventure. For more new news and information, head over to our BGS JOURNAL . We have a great interview with Simon Rowe from sleepbus.org which goes into more detail.
There is another part to this story. I also really want to inspire other business owners to ‘do what they can do’ as well. We are in a powerful position as business owners and whilst the contribution may seem small to start, I believe that the impact will grow. What if 10, 100, 1000 or 10,000 other businesses did this?
OUR MISSION is to align with Sleepbus in a charitable partnership to bring safe, temporary overnight accommodation to people sleeping rough in Australia.
OUR PURPOSE is to Provide Safe Sleeps and awareness for the Homeless in Australia.
OUR VALUES are to build our business with kindness, be collaborative, and be the change you seek.