After a meeting through the Business Chicks PowerPlayers network, Ryding approached the ladies at norsu believing they would be a good fit to sell the product. norsu, who have also been hit by COVID-19 after closing the doors to their Malvern East concept store several weeks ago, instantly jumped at the opportunity.
"I've partnered with norsu to exclusively sell our desks. I'm harnessing their skills to complement my own. It's no longer about end-to-end production, it's about working together," she says.
Within 24 hours, the team had tested, styled and photographed the desks, and pushed the product to market on social media and www.norsu.com.au - all while still remaining isolated in their own homes.
“This is the beauty of small business in a crisis. We have the ability to think and act fast! We were in overdrive, spending every moment of that 24 hour period brainstorming and strategising over What’s app and late night calls once the kiddies were in bed” states norsu co-founder Nat Wheeler.
The trio had a strong belief in the product, but nothing could have prepared them for the response they received.
“We launched on Friday evening with an affordable price tag of $279, and had sold out of our first production run by Saturday morning! The manner in which our community has embraced this product has been truly overwhelming. There’s such a strong desire to support local business right now, which has certainly helped, along with our ability to supply stock quickly thanks to local manufacturing” claims Wheeler.
After smashing their initial target in only 12 hours, the team kicked into gear to secure more materials over the Easter weekend to manufacture at scale. They are now poised to deliver hundreds of units by Friday this week.
“We are so proud to partner with our friend to meet an immediate need in the market, but the sweetest thing of all is knowing we are helping provide an opportunity to keep her factory staff employed during this challenging time” Wheeler and Sadlier both admit.