With Annie, inspiration strikes from old magazines, past collections and always Italian and leather component fairs when she’s strolling through the Italian streets. “I like to go back to what we did a few years ago and if it was popular and why it was popular and not re-doing it but just taking some of the feedback and some of the praise we received at the time because I’ve always been pretty close to the customer and I can always remember what was good about a shoe or a certain material or colour and that might spark off a new idea”
“If I’m overseas and if I’m in Italy then I'll just arrive at this amazing leather fair. It’s a leather and components fair that I go to and that’s just like a candy store […] within a few hours there’s a whole heap of ideas”
Acting as a source of inspiration seeing new things changing the environment, this can be juxtaposed against the Australian market where the repetitious nature of trend-driven clothing, apparel and footwear can be translated in each store is not on Annie’s agenda. Although acknowledging it is something that occurs on a global scale, “most of the ideas kind of come from higher up the tree and design or brand and things like that and they kind of all filter down […] again there’s a market for that and a lot of people like the guidance and like it that way but that’s not what I set out to do."
Further, Annie is here to design for like-minded women, and what their concerns are. Hence, customisation at habbot. was born two years ago. Originally created for a short-term bit of fun for consumers, it is now a permanent part of their collection. Now with habbot.'s most popular shoes, they can be personally customised into whichever brilliant colour selections you choose. Shown on the website or in-store and delivered to you one month after purchase.